Resources Library by ANA

Marketing research works: A case of Mexicana Airlines (MX)

This paper shows a case of the off-line foreign carrier which moved into the Japanese market to develop its market potentiality and used a simple in-house telephone monitoring survey from its customers such as travel agents, wholesalers and airlines....

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Akira Nagashima

June 15, 1983

Dial +613 612.145 for Australian tourist information

Australian tourist information, from four separate surveys, is being assembled on disc on interactive computers in Melbourne and New York. It can be accessed with the IMS computer programs, which allow you not only to reproduce tables already formed,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Roy Morgan

Company: Roy Morgan Research Pty Ltd

June 15, 1983

How to ensure the maximum contribution of market research to strategic planning using an example from the airline industry

The central theme of this paper is that strategic planning, for both the short and long term, is going to be increasingly important throughout the 1980's and that for effective planning to be carried out information is the key resource. Market...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: John H. Fryer

June 15, 1983

Marketing long haul holidays to Australia

This paper is concerned with the use of market research to adjust the marketing stance of the Australian Tourist Commission in the light of changing conditions in their main European markets, so that the appeal of Australia is maximised as a long...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: John Goldsworthy, Chris Friend, Judy Morrell

Company: Marplan Forschungsgesellschaft mbH

June 15, 1982

Holiday planning and actualization

The paper deals with a detained investigation in the nature of the holiday planning process. The forecasting entities have to be holiday segments. It is comparible with forecasting sales for specific product attributes. At this specific level...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Gert Jan de Nooij, W. P. Mom

June 15, 1982

Research into tour operator imagery and branding

This research had two major objectives:-1) To provide an overall picture - or map - of the I T market, in terms of consumer attitudes towards the major tour operators:2) More specifically, to provide guidance for decisions over branding strategies...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 1, 1982

Improving the profitable use of continuous research

It is probably relatively easy to assess the need for such information when it is only used in-house, but how does an organisation which provides a service to the public at large assess the value of the research it disseminates? This question arose...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Author: Mary Bartram

August 1, 1981

Modelling tourist choice behavior

This paper presents a theoretical and methodological approach to the task of modelling tourist choice behaviour. The problem area dealt with is the one in which managers of tourism organizations, industries or businesses try to understand, to...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Gerard A. Tocquer, Sophia Antipolis, Michel A. Zins

August 1, 1981

London Transport motivational research into passenger need and attitudes

During the past year (1978/79), a series ofstudies have been conducted into passenger needs and attitudes, covering bus travel, tube travel, ticketing advertising, and brochures and London Transport Corporate entity. A substantial body of...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

June 1, 1979